Georgia Lottery: Brand Campaign - 360

The Keno Master. Georgia Lottery asked BBDO to create a campaign to launch their new game, Keno. As we researched the game, we came across a weird fact that Keno actually dates back to ancient China. We came up with a Kung Fu Master spokesperson based on Pai Mei from Kill Bill.

Television
Posters
Interactive soundboard
Radio - One of many spots
Fortune Cookies with Keno Numbers Inside
Mirror Clings
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