American Express has been a major sponsor of the US Open for over 20 years.
In 2016, Amex wanted to show how they help fans do the "Open Like a Pro" with complimentary cell phone battery chargers, cooling fans and in-ear radios.
We created three 10-second videos that ran during the Snapchat Story of the Men’s Final between Novak Djokovic and Stan Wawrinka. The videos garnered over 3 million views.
It's the first ever Snapchat Story for American Express.