Role: Creative Director | Video Director | Copy
American Express has been a major sponsor of the US Open for over 20 years.
They wanted to show how they help fans do the "Open Like a Pro" with complimentary cell phone battery chargers, cooling fans and in-ear radios.
We created three 10-second videos that ran during the user-generated Snapchat Story of the 2016 Men’s Final between Wawrinka and Djokovic.
It's the first ever Snapchat Story for American Express and it garnered over 3M views.
User Generated Snapchat Story
Amex Video 1
Amex Video #2
Amex Video #3