Role: Video Director, Creative Director, Copywriter
American Express has been a major sponsor of the US Open for over 20 years.
They wanted to show how they help fans do the "Open Like a Pro" with complimentary cell phone battery chargers, cooling fans and in-ear radios.
We created three 10-second videos that ran during the user-generated Snapchat Story of the 2016 Men’s Final between Wawrinka and Djokovic.
It's the first ever Snapchat Story for American Express and it garnered over 3M views.