Role: Creative Director | Copy
AT&T tasked our team to come up with their digital experiences inside the AT&T Fan Zone at the NCAA Final Four in Minneapolis.
Because AT&T had recently acquired a stake in the Game of Thrones during its final season, we created a GOT-themed shot contest inside the AT&T Fan Zone for fans to conquer their rivals.
Of course, we had to bring in a real life Iron Throne with other set pieces and costumes, for picture-taking sharable fun.
B-Ball beats was a theater of sounds and light created by fans as they touched different connected baskets and basketballs.
Finally, we created a one-on-one where fans could create virtual basketball player made of generative particles that mimicked their dopest B-ball moves - then prompted them to take a buzzer beating shot.
Finally, we created a one-on-one where fans could create virtual basketball player made of generative particles that mimicked their dopest B-ball moves - then prompted them to take a buzzer beating shot.
