Role: Creative Director | Copy
AT&T tasked our team to come up with their digital experiences inside the AT&T Fan Zone at the NCAA Final Four in Minneapolis. 
Because AT&T had recently acquired a stake in the Game of Thrones during its final season, we created a GOT-themed shot contest inside the AT&T Fan Zone for fans to conquer their rivals. 
Of course, we had to bring in a real life Iron Throne with other set pieces and costumes, for picture-taking sharable fun. 
B-Ball beats was a theater of sounds and light created by fans as they touched different connected baskets and basketballs.

Finally, we created a one-on-one where fans could create virtual basketball player made of generative particles that mimicked their dopest B-ball moves - then prompted them to take a buzzer beating shot.
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