Role: Associate Creative Director | Copy
This is a launch campaign for a new treatment for wet Age Related Macular Degeneration and Diabetic Macular Edema. Now, instead of needing eye injections every month, patients will be able to go four months between treatments. Now there's more hope for people losing their vision. 
What makes this idea interesting is we used people with their eyes closed for a campaign about regaining vision. 
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