Role: Copywriter
Goarmy.com is an ever-evolving recruitment tool that needs to keep pace with the modernization of the Army itself. 
In 2018, I was part of a team at McCann that completely overhauled the U.S. Army website for both desktop and mobile.
We modernized the design, upgraded the UX, and updated the  brand through the use of ambient video, photography, typography, and new motivational messaging.
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