Role: Copywriter
REI wanted a digital effort to push their winter apparel and gear. To do so, we commissioned 10 up-and-coming bands to write songs about winter.
We showcased the songs on a website we created called GoPlayList that linked back to REI.com/winter. It allowed users to download the songs and sign up for discount codes. We promoted the digital effort with print ads.
It was a huge success for REI, and won an ADDY Award for Interactive Campaign.
Case study
![](https://cdn.myportfolio.com/b2d632732f7f985191af4c9b26513cc5/13d1d073-a6f5-4a96-b844-9600ef639c0e_rw_1920.jpg?h=b6d942dc73861ab46f773ed95ec95740)
Screenshot
![](https://cdn.myportfolio.com/b2d632732f7f985191af4c9b26513cc5/4a3db4dc-e941-4cc8-a138-3584b47f3cf0_rw_1200.jpg?h=5858ccd5b199adcf3728ce9556c9987d)
Screenshot
![](https://cdn.myportfolio.com/b2d632732f7f985191af4c9b26513cc5/3dd880ab-f977-4203-aac4-097646d25a79_rw_1920.png?h=67884d60792b702b56e6181535c5008d)
Screenshot
![](https://cdn.myportfolio.com/b2d632732f7f985191af4c9b26513cc5/8236c03387eaa744f053a21e_rw_600.jpg?h=02d3cd261ab1b52c11c8e1635746dca5)
![](https://cdn.myportfolio.com/b2d632732f7f985191af4c9b26513cc5/b069c60b272fba92fdd1d30b_rw_600.jpg?h=5baf076337e6f6062f27fcf246a7e681)