Role: Associate Creative Director | Copy
Transamerica asked JWT to help consumers prepare financially for major financial life events.
Some happy. Some sad. We called these huge life events "It's Real Now" moments.
We created a fully integrated 360° campaign with the video portion directed by Steven Spielberg's Oscar-award winning cinematographer, Janusz Kaminski.
"It's Real Now" Anthem
I'm Pregnant!
New Baby
College: Excited Daughter
College: Proud Dad
Finally Got the Promotion
Open for Business
Now I can Retire
This is Divorce
Itsrealnow.com website
Facebook page
Twitter feed
YouTube channel
ESPN homepage takeover
CBS Sports "Masters" page takeover
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